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Human-Led GTM
Social media activation and intelligence for healthcare and financial services. We combine expert-led content, LinkedIn and paid media with buyer intelligence to turn visibility into relationships.
Trusted by leading enterprises
Social media intelligence
Influence Insights — the intelligence behind your activation.
Effective social media starts with understanding the people you need to reach. We map your market, priority accounts and buying committees across healthcare and financial services. Influence Insights adds change-event intelligence, giving your team a clearer view of who to engage — and why now.
Use intelligence on its own or connect it to executive content, LinkedIn, paid media and events. Our focus is B2B accounts and decision-makers: intelligence guides the activation; your experts build the trust.
Map priority healthcare and financial services organisations, the decision-makers inside them and the people influencing each purchase. Build and enrich the account data behind your social campaigns.
Influence Insights tracks funding, acquisitions, hiring and leadership changes. Use that context to decide which accounts to prioritise and when a conversation is relevant.
Turn audience intelligence into content priorities, LinkedIn targeting, paid campaigns and event invitations. Connect enriched records and market signals to your CRM so your people can follow up with context.
Why Human-Led GTM?
In healthcare and financial services, expertise needs to be understood before it can be trusted.
A busy feed is not a strategy. Relevant expertise, put in front of the right people, is.
Intelligence finds the audience.
Your people earn their attention.
We connect audience and account intelligence to expert-led content, social campaigns and shared experiences.
That is Human-Led GTM: AI and data behind the scenes. Credible people out front.
What we do
Social media activation and intelligence for healthcare and financial services. Start with the service you need, or connect them in a bespoke Human-Led GTM programme.
Make complex expertise clear and credible.
We turn your leaders’ and specialists’ knowledge into human video and LinkedIn content that helps healthcare and financial services audiences understand what you do and why it matters.
Real faces. Real voices. Real expertise.
Reach the audiences that matter.
We plan and run LinkedIn and paid social campaigns around your priority organisations and decision-makers — amplifying expert content and giving the right people a reason to engage.
Be familiar before sales reaches out.
Use intelligence to make the approach personal.
Account research and buyer context shape relevant LinkedIn engagement and personal follow-up. Your people lead the conversation; AI and data help them understand who they are talking to.
Right account. Right person. Right moment.
Bring your audience into the conversation.
We build and activate audiences for expert interviews, webinars and LinkedIn Lives — creating space for healthcare and financial services decision-makers to hear from your people and ask questions.
Turn attention into attendance.
Turn social engagement into time together.
We connect social activation to executive dinners, roundtables and immersive experiences with our sister company, 3rd Eye — giving the right people a compelling reason to meet you.
Senior buyers. One room. Real conversations.
Understand the accounts behind the audience.
We map healthcare and financial services accounts, decision-makers and buying committees, then track market changes to inform social targeting, campaign priorities and human follow-up.
Better targets. Better timing. Relevant conversations.
Explore Influence Insights →
The results
FIS
A targeted enterprise GTM programme designed to create relationships and conversations inside the world's largest financial institutions.
Including conversations across organisations such as JP Morgan, Goldman Sachs, Citi and UBS.
Meltwater
We mapped the people who mattered across priority enterprise accounts and built a targeted engagement programme around them.
UBS
Human-led executive content designed to create attention and credibility with institutional audiences.
Social Tree × 3rd Eye
Human relationships
Social Tree uses audience intelligence and social activation to bring the right people together.
3rd Eye creates the reason they want to be there.
From social connection to shared experience.
Relationships your competitors can't automate.
Human-Led GTM builds
AI for scale.
Humans for trust.
Social activation, intelligence and how we work with your team
Let’s talk about social media activation and intelligence for your healthcare or financial services audience.
Let's talkHuman-Led GTM
Get known online.
Get together offline.
Win business.
Social Tree Global × 3rd Eye
AI for scale. Humans for trust.
Social Tree Global on LinkedIn