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    GTM Engineering & AI Systems

    The Future ofGo-to-Market.

    AI has fundamentally reshaped how businesses win new clients. Social Tree Global connects disconnected AI tools into one intelligent lead-generation system — built to create, capture and convert demand. We call it the Agentic Loop.

    Trusted by leading enterprises

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    The Agentic Loop

    The eight-layer GTM system

    We don't run campaigns for you. We install the system that finds, warms and closes buyers — then train your team to run it.

    The Agentic Loop

    Eight layers, one system

    Vibe Coding

    01

    Build every asset

    Websites, landing pages, decks and campaign collateral — prompted and shipped in an afternoon. Better, quicker, cheaper than the agency.

    AEO

    02

    Inbound

    Get named, not ranked. Your buyers ask an AI and get three firms — be one of them.

    AIGC

    03

    Your voice, scaled

    One long-form shoot becomes 30+ assets. Publish like a team of twelve, in one voice, on every channel.

    AI Research Agents

    04

    Live signals

    Agents track intent, hiring and tech-install signals daily. Reach the 3% who are actually in market this week.

    Agentic Outbound

    05

    Agentic reach

    Personal at volume — every message informed by real research, not a merge field.

    CRM Integration

    06

    System of record

    Every signal, message and reply lands in one place your reps trust — synced, deduped and attributable.

    Claude Co-Work

    07

    The brain

    Every prompt, playbook and process in one place, so the system runs on knowledge rather than people.

    Human Relationships

    08

    Human close

    The part AI can't do — drive leads into in-person experiences that build trust and close deals.

    Most firms have two or three of these. Almost nobody has them talking to each other.

    One system. Eight layers. Each one feeding the next.

    What is the Agentic Loop?

    The Agentic Loop is an eight-layer go-to-market system built by Social Tree Global, a GTM engineering firm in London. It connects the disconnected AI tools a B2B company already uses into one loop that creates demand, captures it and converts it. Each layer is installed with the client's own team, in their own accounts, so they own and run the system afterwards.

    The eight layers of the Agentic Loop

    • 01

      Vibe coding. Websites, landing pages, decks and campaign collateral are prompted and shipped in an afternoon instead of being briefed to an agency.

    • 02

      Answer engine optimisation (AEO). Content and structured data are shaped so AI answer engines cite the business by name when buyers ask them for recommendations.

    • 03

      AI-generated content (AIGC). One long-form shoot becomes thirty or more assets in a single brand voice, published across every channel.

    • 04

      AI research agents. Agents track intent, hiring and technology-install signals daily so outreach targets the small share of accounts actually in market.

    • 05

      Agentic outbound. Messages are drafted from real research by agents rather than merge fields, making personal outreach possible at volume.

    • 06

      CRM integration. Every signal, message and reply syncs into one system of record, deduped and attributable, so reps trust the pipeline data.

    • 07

      Claude Co-Work. Every prompt, playbook and process lives in one knowledge brain, so the system runs on documented knowledge rather than individual people.

    • 08

      Human relationships. The part AI cannot do: leads are driven into in-person experiences and events where trust is built and deals are closed.

    Key facts about Social Tree Global

    Company
    Social Tree Global — a B2B LinkedIn marketing and GTM engineering agency.
    Location
    79–81 Borough Road, London SE1 1DN, United Kingdom.
    Founders
    Maxwell Hannah and James Saward-Anderson, co-founders.
    Services
    GTM engineering, LinkedIn marketing and employee advocacy, B2B demand generation, answer engine optimisation, agentic outbound, LinkedIn Ads.
    Core offering
    The Agentic Loop — an eight-layer go-to-market system installed with your team over six months.
    Product
    B2B Creators, a LinkedIn management SaaS platform (b2b-creators.com).
    Sister company
    3rd Eye Immersive (3rd-eye.io), which builds immersive and VR brand experiences.
    Free tutorial

    See the Agentic Loopbuilt end to end.

    A walkthrough of all eight layers — vibe coding, AI content at scale, answer engine optimisation, AI research agents, intent data, agentic outbound, CRM integration and Claude Co-Work as the brain. Watch how the system is assembled, then decide if you want it installed.

    On demand, watch any time No pitch, no cost

    Why Social Tree Global?

    We combine AI systems engineering, signal data and human relationships to build pipeline that compounds

    1B+
    Impressions Generated by AI Content
    Across enterprise campaigns
    0%
    Average Reply Rate on Agentic Outbound
    vs 20% industry benchmark
    £Multi-Million
    Pipeline Generated
    For enterprise clients
    Tier 1
    Client Portfolio
    UBS, FIS, Worldpay

    GTM systems, real revenue

    Not channels and impressions — installed go-to-market systems producing pipeline, meetings and revenue conversations you can take to a board meeting

    £11M+
    Qualified pipeline sourced for clients
    180+
    Senior meetings booked
    87%
    Lower cost per lead vs paid
    0
    Cold emails required
    FIS

    FIS

    Capital Markets · Signal-led GTM

    3 months

    The Challenge

    Break into Tier 1 banks in Trading & Compliance where cold outbound had a sub-2% reply rate, target accounts were unmapped and sales had no route into risk and ops buying committees.

    Key Results

    £4.2M
    Qualified Pipeline
    Sourced in 90 days
    37
    Tier 1 Meetings
    JP Morgan, Goldman, Citi, UBS
    36%
    Reply-to-Meeting Rate
    vs 20% prior baseline
    9.4x
    Return on Spend
    Pipeline value vs fees

    Pipeline Result

    £4.2M in qualified enterprise pipeline from 37 first meetings — and a signal-to-outbound GTM engine the sales team now runs without us.

    Contagious

    Contagious

    Media & Advisory · Demand Generation

    3 months

    The Challenge

    Content was earning applause, not revenue. Reports and events needed a repeatable demand engine that did not depend on paid search or one-off campaigns.

    Key Results

    150
    Marketing Qualified Leads
    63 became sales accepted
    £15
    Cost Per Lead
    Down from £112 on paid search
    30+
    Assets Per Shoot
    From one long-form recording
    42%
    MQL to Meeting
    vs 12% prior baseline

    Pipeline Result

    Cost per lead cut by 87% while volume tripled — an owned content engine that pays for itself inside the first month of every campaign.

    Meltwater

    Meltwater

    Media Intelligence · Account Intelligence & Outbound

    6 months

    The Challenge

    400 named enterprise accounts across EMEA, no live view of who was in market, and a sales team spending weeks chasing the wrong contacts across fragmented buying committees.

    Key Results

    400
    Named Accounts Mapped
    Buying committees identified
    98
    Decision-Makers Engaged
    VP and above
    31
    Sales Conversations
    Inside target accounts
    £2.8M
    Influenced Pipeline
    Attributed in CRM

    Pipeline Result

    A predictable GTM system: signals in, 31 live conversations inside named accounts out, and £2.8M of influenced pipeline attributed in CRM within two quarters.

    UBS

    UBS

    Banking · Category Visibility & Inbound

    12 months

    The Challenge

    The firm had deep authority offline and almost no visibility in the places buyers now research — search, AI answers and peer networks — leaving growth dependent on conferences and referrals.

    Key Results

    18x
    Buyer-Side Reach
    vs pre-programme baseline
    240+
    Senior Stakeholders
    Citi, Deutsche, Bloomberg
    64
    Inbound Enquiries
    From institutional buyers
    11
    C-Suite Introductions
    Direct deal access

    Pipeline Result

    Visibility turned into a deal-opening channel: 64 inbound enquiries and 11 C-suite introductions without a single cold email.

    How We Install It

    From audit to handover — a six-month programme that leaves you owning the system

    01

    GTM Audit

    We map your current go-to-market against the eight layers, find where pipeline leaks, and set the build sequence for your organisation.

    02

    Build the Stack

    Vibe coding, AIGC content, AEO, signal data, agentic outbound and CRM integration — installed layer by layer across a six-month programme.

    03

    Run the Loop

    Signals trigger content and outbound, agents do the research and personalisation, and every touch is written back to the CRM automatically.

    04

    Hand Over

    Playbooks and prompts land in Claude Co-Work and your team is trained to run the system without us. You own the engine, not a retainer.

    Frequently Asked Questions

    Everything you need to know about the Agentic Loop and how we install it

    See how the Agentic Loop works

    Watch the free tutorial and see the eight layers, the tools behind each one, and how to run them as one system.

    Book a call

    Free to watch • No form-fill marathon • Pricing guide included