Question 1

What is Human-Led GTM?

Accepted Answer

Human-Led GTM is a go-to-market model where AI and data power the system behind the scenes while real humans stay out front. Social Tree Global makes your experts known online, creates reasons for the right buyers to spend time with you online and in person, and turns those relationships into pipeline. The outcome is recognition and trust rather than more automated messages.

Question 2

What does Social Tree actually do?

Accepted Answer

We help B2B companies become known by the buyers they want to win. That means executive content and human video, LinkedIn and paid visibility, account intelligence, digital events, and executive dinners, roundtables and immersive experiences created with our sister company 3rd Eye — all connected through to your CRM.

Question 3

How do you turn LinkedIn content into pipeline?

Accepted Answer

We film your founders and experts, publish short-form video into the LinkedIn feed, and amplify it with paid campaigns aimed at your priority accounts. That visibility makes your people familiar before sales reaches out. We then invite the same audience to digital and in-person events and track conversations, meetings and opportunities back through your CRM.

Question 4

How do you identify the right target accounts?

Accepted Answer

We build target-account data around your ideal customer profile, then map the full buying committee inside each account. Enrichment, relationship intelligence and buying signals — hiring, funding, technology moves and leadership changes — tell us who to engage and when. The lists are owned in your name and routed into your CRM.

Question 5

How do you get senior buyers to attend events?

Accepted Answer

Attendance is earned before the invitation. Your buyers see your executives, ideas and content in the feed, so the name is already familiar. We then combine intelligent, personalised engagement with human follow-up — personal messages and voice notes — always sent in your name.

Question 6

What types of in-person experiences do you create?

Accepted Answer

We create private dinners, executive roundtables, industry event activations and immersive experiences with 3rd Eye. The format is chosen around your buyers: an intimate table of senior decision makers, a themed executive session, or a VR-led immersive environment at a conference. Social Tree identifies who needs to be in the room; 3rd Eye creates the reason they want to be there.

Question 7

How does AI fit into Human-Led GTM?

Accepted Answer

AI sits behind the scenes, not in front of your buyer. We use AI and data to research accounts, map buying committees, spot signals, shape content and personalise engagement. Humans handle the parts that build trust: the video, the point of view, the conversation, the follow-up and the room. AI creates leverage; people create relationships.

Question 8

Can you work from a specific list of target accounts?

Accepted Answer

Yes. Most programmes run against a named list of enterprise accounts supplied by you or built with you. We map every person who influences the decision inside those accounts, then surround them with content, paid visibility, personal engagement and event invitations. Reporting is account-level.

Question 9

Can we use individual Social Tree services rather than the entire system?

Accepted Answer

Yes. Every service works on its own. Some clients only use us for executive content and paid visibility, others only for events. Most start with one and add others as the programme grows, and every proposal is built around your goal.

Question 10

How do you measure results and pipeline?

Accepted Answer

Every registration, attendee and conversation is tracked back to source in your CRM. We report on who engaged from which target accounts, which conversations progressed, how many moved to proposal, and the value of the resulting pipeline. Because the audience is built from a named account list, activity is attributed to specific organisations.

Question 11

What is the relationship between Social Tree and 3rd Eye?

Accepted Answer

3rd Eye is our sister company, specialising in immersive experiences, executive events and physical environments. Social Tree builds the audience and identifies who needs to be in the room; 3rd Eye creates the experience that makes them want to be there. Together they deliver the online and offline sides of Human-Led GTM.

Get known online.Get together offline.Win business.

The inbox is saturated.
The room isn't.

Everything you need to turn attention into relationships.

Turn your experts into B2B influencers

Become impossible to miss

Start conversations with dream clients

Build an audience around your expertise

Get your dream clients in the room

Know who matters — and why now

From the news feed to the room.

Attention

Attendance

Relationships

Pipeline

Human-Led GTM in the real world.

Breaking into Tier 1 banks

Turning 400 named accounts into conversations

Turning executive visibility into opportunity

We find the people.
We fill the room.
We create the experience.

Social Tree

3rd Eye

Before

During

After

AI made prospecting infinite.
Human attention isn't.

Frequently Asked Questions

Your next big customer probably doesn't need another email.