Our Story

Our journey started back in 2011, when co-founders James and Max demonstrated our founding values of resiliency and adventure by running to Rome from Canterbury in 58 days.

In 2016 Max and James saw the potential for B2B social media and, using our values of resiliency and adventure, started Social Tree Global. Here at Social Tree Global, we believe social media can change the way that people feel about their health and wealth. We strive to help brands in these sectors understand how to use these platforms to fuel better conversations online.

What Makes Us Different?

We understand the community that we work in, thanks to running the largest finance and pharmaceutical conferences dedicated to social media.


“‎Hold yourself responsible for a higher standard than anybody else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself -and be lenient to everybody else.”

Our clients operate in regulated industries, including financial services and healthcare.

We have a proud reputation of delivering hundreds of social media campaigns without regulatory breaches and have the reputational confidence of dozens of the most senior executives in the world, while remaining creative in the way that we uphold engaging content.


“The purpose of life, after all, is to live it, to taste experience to the utmost, to reach out eagerly and without fear for a newer and richer experience.”

– Eleanor Roosevelt

You are living in the best possible time to build your personal and company brand on social media.

The pillars of health and wealth dominate the human journey. We love the challenge that operating in more conservative environments brings to creatives and believe that brands in finance and healthcare have great things to say but just haven’t found a way to say them well.

Our creative teams bring human stories to life on social media.

It’s time to not only inspire a new generation of regulated compliant professionals, but also to articulate ‘creative’ throughout the width of your business. It’s time to move on from the old sales, marketing and communication techniques to a new one that is modern and will thrive in this new era.

Meet The Founders

Our Team


James Saward-Anderson


Maxwell Hannah

Account Director

Sean Hodges

Strategy Adivsor

Ella Nott

Senior Data Manager

Zhang Yu Lu

Marketing Manager

Tom Morris

Senior Account Manager

George Henry

Senior Content Manager

Ophelia Taylor Brennen

Account Manager

Sophie Rose

Advisory Finance Director

Jeremy Kraft

Our Clients