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Your marketing plan should include a social media strategy and with that a variety of content to keep your following engaged. The content creation process should be consistent, and your social posts should be designed to build emotional bonds with your audience. That means establishing...

The most common mistake we see people do on LinkedIn is treat it like Facebook. The media sharing options may be similar but the two platforms are binary opposites. So think of Facebook as the informal and LinkedIn as the formal when you come to...

Done correctly, Twitter will: drive strong leads to your sales teams generate strong bankable leads reach B2B decision-makers at every part of the buying cycle build credibility for your company and you (if your name is on the account) give you greater influence over the...

In 2018, Google asked a major international polling company to find out how people reacted to adverts on YouTube in comparison to the adverts they saw on television. The difference was stark with YouTube adverts receiving an impressive level of 83% of viewer attention as...

Does cold calling work anymore? Yes. Does cold email (GDPR-compliant) work anymore? Yes. Does walking around trading estates knocking on doors to get an on-the-fly 15 minute appointment with a decision-maker work anymore? Probably not, and I’m not really sure that it ever did. Let us here at...

White gold If you were born in 1975 or earlier, you areold enough to remember calling your friends’ landlines when you were a child to see if they were going out. We actually used to call buildings in the hope that someone in that building was...

Whenever you go onto one of your favourite websites, the chances are that they use advertising to pay for their overheads. And,assuming that you don’t use an adblocker, you’ve probably noticed how, sometimes, the adverts you see seem to almost predict what you might be...