Agenda

November 21st, 2019
08:30 – 09:00
LinkedIn headshots and photo opportunities
09:00 – 10:30
Social Selling Fundamentals
  • What is social selling? Why is it important?
  • LinkedIn profile overview and audits
  • LinkedIn company page for sales professionals

Coffee Break 10:30 – 10:50

10:50 – 12:30
Good Content On Social
  • How content marketing can be used to engage key prospects on social media
  • Creating a strong personal brand
  • Social Tree Global content Matrix
  • Realistic content marketing for sales professionals (how can you generate moderate demand, consistently and at scale)
  • Video training
  • The future of content on social for sales professionals

Executive Lunch 12:30 – 13:30

13:30 – 15:00
Prospecting guide for sales professionals on social
  • List building shortcuts
  • Engaging the C-Suite
  • Sales navigator guide
  • Twitter for sales professionals
  • Beginners Social listening

Networking coffee break 15:00 – 15:30

15:30 – 17:00
Social Selling For Sales Managers
  • Defining success metrics on your social selling programme
  • Harnessing the power of your people on social media
  • Working with your marketing teams on social
  • Monitoring competition on social
  • Technology stacks you need to deploy for your social selling programme