Social media as a marketing tool has been erroneously considered by many as a solely B2C phenomenon. Over the past few years in particular B2B businesses have caught up, often learning from their B2C counterparts. Although the approach may be slightly different, it remains true...
When posting on social media it’s easy to get sucked in by vanity metrics, for example a well performing post might get thousands of views. This kind of awareness might be great exposure, and who knows later down the line one of those viewers might...
*Stop what you’re doing and learn how to create copy that will engage your audience on social media!*Social Media channels like Facebook and LinkedIn will form the core of most digital marketers’ strategies in 2019. If you’re sharing content it’s key that your message grabs...
2018 has seen an endless tide of opinions about the negative effects of social media. Although many concerns around the links between mental health and social media have some merit, I honestly think that the issues have been blown out of proportion this year. Are...
The Short AnswerYes.The Longer, More Considered AnswerWith so many B2C brands using social media marketing with huge success, it is no surprise that many assume it the reserve of businesses selling directly to consumers. But this simply isn’t the case, in fact many B2B businesses...
In this article, I speak with three leading figures involved in the ongoing integration of social media interaction into the financial services sector.Keith Lewis, Head of Social Media at Zurich UK Describes his company’s multi-faceted approach to social media. Zurich uses social platforms to:• build relationships with...