At The Social Tree (formally The Social Selling Company) we help professionals and brands dominate on social media. Our solutions are designed to give our clients the edge in demand generation, intelligence and awareness on social. Since our start in 2016. we have helped over 80 companies transform their social media presence and educated over 3,000 professionals in how to create a professional brand using social media.
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Done correctly, Twitter will:drive strong leads to your sales teams generate strong bankable leads reach B2B decision-makers at every part of the buying cycle build credibility for your company and you (if your name is on the account) give you greater influence over the...
In 2018, Google asked a major international polling company to find out how people reacted to adverts on YouTube in comparison to the adverts they saw on television. The difference was stark with YouTube adverts receiving an impressive level of 83% of viewer attention as...
Does cold calling work anymore? Yes.Does cold email (GDPR-compliant) work anymore? Yes.Does walking around trading estates knocking on doors to get an on-the-fly 15 minute appointment with a decision-maker work anymore? Probably not, and I’m not really sure that it ever did.Let us here at...
We all know that not everything that’s sold to businesses can be described in a couple of paragraphs on a website and then be sent out in a box on 30 day terms. There are some markets Amazon will never be able to muscle in...
White gold If you were born in 1975 or earlier, you areold enough to remember calling your friends’ landlines when you were a child to see if they were going out. We actually used to call buildings in the hope that someone in that building was...
Whenever you go onto one of your favourite websites, the chances are that they use advertising to pay for their overheads. And,assuming that you don’t use an adblocker, you’ve probably noticed how, sometimes, the adverts you see seem to almost predict what you might be...
When you’re prospecting for new business clients, you learn quickly how B2B use of social media is fundamentally different to other types of marketing. If you have to learn how to exploit these fundamental differences on your own, the journey can be long, frustrating, and...
The most successful businesses which sell mainly or only to other businesses are becoming the biggest advocates of video content as part of their online engagement and marketing processes. And it’s not hard to see why. Video consumption increases sales (source: ImpactBND) 64% of B2B decision makers...
“Employee advocacy” – what is it? It’s a way to win new business and attract new talent to your business or organisation by the widespread distribution of centralised and user-originated messages on social media.Basically, you write great things that your staff can distribute and, over...