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At Social Tree we help professionals and brands dominate on social media. Our solutions are designed to give our clients the edge in demand generation, intelligence and awareness on social. Since our start in 2016. we have helped over 80 companies transform their social media presence and educated over 3,000 professionals in how to create a professional brand using social media.

When you’re prospecting for new business clients, you learn quickly how B2B use of social media is fundamentally different to other types of marketing. If you have to learn how to exploit these fundamental differences on your own, the journey can be long, frustrating, and...

The most successful businesses which sell mainly or only to other businesses are becoming the biggest advocates of video content as part of their online engagement and marketing processes. And it’s not hard to see why. Video consumption increases sales (source: ImpactBND) 64% of B2B decision makers...

“Employee advocacy” – what is it? It’s a way to win new business and attract new talent to your business or organisation by the widespread distribution of centralised and user-originated messages on social media. Basically, you write great things that your staff can distribute and, over...

When was the last business event you went to? Video on the internet is great as it can really help you understand a problem you’re trying to overcome or if you have a commercial opportunity you’re trying to exploit. Video-conferencing and teleconferencing are very useful...

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YOU are the difference. Apologies for the shouty caps at the start of the previous sentence but, lost among marketeer talk of corporate branding, brand positioning, brand design guidelines, and so on is you – the company boss or the company employee. You’re the difference...

20% of companies now have a dedicated budget for retargeting – one in five marketing departments and professionals see the real value in retargeting (source: InvespCRO) and half of all brands have a dedicated budget for retargeting as do 68% of marketing agencies (source: Incite...