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When was the last business event you went to? Video on the internet is great as it can really help you understand a problem you’re trying to overcome or if you have a commercial opportunity you’re trying to exploit. Video-conferencing and teleconferencing are very useful...

YOU are the difference. Apologies for the shouty caps at the start of the previous sentence but, lost among marketeer talk of corporate branding, brand positioning, brand design guidelines, and so on is you – the company boss or the company employee. You’re the difference...