Our work with Digital Radish provided them with critical assistance in their ABM campaigns as they navigated COVID-19 with their digital clients.

Redefining Abm In Lockdown

A highly-personalised 1:1 ABM campaign that soared past its KPIs in a market hit by COVID-19, with over $1m pipeline generated in 3 weeks of nationwide lockdown. So far, it’s achieved:

95%

Account Engagement Rate

$1M+

Pipeline

06

Opportunities

Backup Plan Needed

Leading Cloud Data Backup & Management provider Veeam wanted to crack open the UK enterprise market and secure its stake as a leader in data protection. And we were all set, with carefully-created content and a bulletproof strategy to blow the socks off 10-15 key contacts in our chosen accounts when COVID-19 suddenly hit the UK.

Redefining One-To-One

After an in-depth analysis of the market, a reimagined strategy, some freshly-created comms and newly-researched content, we launched in the midst of a pandemic. The human touch of a DM was replaced with personal videos of the Sales Team introducing themselves and speaking to contacts’ new pain points, as we combined constant strategic re-evaluation with a cautiously inspiring message: Backup, Move Forward.

Raising the Bar From Afar

At a time when face-to-face interaction was impossible, we helped Veeam keep things personal – and the results speak for themselves. In addition to achieving excellent traction with targets, this campaign was a gold award winner for the Best Sales Enablement Initiative at the B2B Marketing Awards 2020.

If you like this campaign, and fancy working with a multiple award-winning agency, why not get in touch?