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Sarah Baier

Sarah Baier

Head of Global Digital Marketing at UBS Asset Management

Sarah holds a dual master degree in International Business & Strategy/ International Marketing from INSEEC Paris/ Munich Business School.
She started her professional career in FMCG industry before changing from IT into Finance. Through her diverse job positions, she could gain a good overview about different industries, whereas at the end, she specialized herself in the niche of asset management.


After three years of working for Aberdeen Asset Management as a Swiss marketing manager, she joined UBS in 2016 as digital marketing specialist before taking over the team, being able to fill the role as Head Global Digital Marketing.


As trusted advisor to CMO and marketing leaders on how to use digital marketing techniques, like personalization, A/B testing and the implementation of data-driven marketing approaches to improve marketing effectiveness and create better engaged customers and top to grow business revenue.


With her passion for social media marketing, she loves to enable organizations to use the full potential in social media storytelling and enables brand ambassadors for social sharing and social selling activities.