10 Apr Personal branding
YOU are the difference. Apologies for the shouty caps at the start of the previous sentence but, lost among marketeer talk of corporate branding, brand positioning, brand design guidelines, and so on is you – the company boss or the company employee.
- You’re the difference between your company making a sale and it not making a sale.
- You’re the reason that people follow your updates on LinkedIn, not the company you work for.
- Your manner and style of expression on your website and in your posts is what draws people to want regular updates from you.
It’s all about you and it’s only ever been about you.
Peoplestill buy people first – even in a digital age. And, over the last two or three years in particular, Social Tree Global has been one of the most innovative companies out there helping board level executives, sales people, marketing managers, and other professionals make the most out of personal branding online.
Can personal branding work with traditional companies as well as web-based start-ups? Yes.
Personal branding works, whatever your industry
Keith Lucas, Zurich Insurance’s Head of Social Media, in an exclusive interview with Social Tree Global’s managing director, shared his vision.
He stated that “Zurich’s management and I feel that the effect of the growth of social media on society and on how business is done will be even more profound that the introduction of the landline telephone”.
“We have a very healthy and active intermediary and broker network. We saw Twitter and LinkedIn as a way to raise our brand profile among this vital demographic for the company. If one of our staff were speaking at a conference or we were attending an exhibition, we could simultaneously promote our brand, promote our expertise, and promote future engagement at the conference event itself.
Personal branding and opportunities to engage and educate
“For our own sales teams, connecting with clients on LinkedIn keeps Zurich as a brand in front of them more regularly, all the time increasing their familiarity with and recognition of the company and the individual rep they had built a relationship up with. All this in a world which has far less time for traditional face-to-face meeting than it used to”, Keith told us.
Getting the mix between personal and professional is vital. With your online personal branding, successful personal branding is about the “real you” – “the whole you, you are a person behind your job title and people buy from people they like first. Just don’t write anything you’d be ashamed to show to your grandmother and if there is already stuff on there you wouldn’t show her”.
Using personal branding to your advantage
Done correctly, personal branding gives you a competitive advantage over other professionals which will almost certainly lead to additional and valuable orders from a wider range of customers. Over time, you’ll become a “thought leader” online – someone to whom existing customers, potential customers, and other professionals will turn for advice, insight, news, support, and deeper engagement.
When you’re a thought leader, people actively look forward to receiving your interesting, well-written, and relevant content. It adds value to you as a person and others will really see you as a professional who can be trusted to do business the right way. It gives readers an insight into your personality, your ethics, and your way of doing things. By giving value free of charge to others through the value of your contributions as a thought leader, you contribute indispensable additionalcredibility to your own business and this credibility wins a greater number of customers over time who placemore and higher order values than before.
Personal branding makes your time more profitable in a world where we have less time for each other than ever
Social Tree Global is a key partner to executives and decision makers within some of the world’s largest brands and the UK’s quickest growing companies in making the most of an active professional social network presence through personal branding.
We help you andother executives and decision-makers:
- understand who you are professionally (“your place in the market”) and what makes you unique
- define their own personal branding online
- set professional goals for their personal branding activities with ways to measure for success
- understand who the most profitable audiences are to reach and devise a plan on how to reach them
- how to communicate your accomplishments and skillsets
- build up your base of testimonials
- with the collateral and materials needed to build a successful sales funnel (including blog posts, white papers, and more)
- communicate across the major social and business networks including LinkedIn, Twitter, Facebook, YouTube, and more.
Understanding just why “you” have made the difference to the companies you own or work for over the years gives us the insight needed to work with you to produce even better and more consistent results in the future.
To find out more, please download our personal branding brochure by clicking the link below.