Agenda

Social Media In Finance #2020

09:30- 10:00

Facebook And The Future Of Finance

Speakers

James Boyer

Client Services Manager

Facebook

10:00 - 10:30

The Data Led Marketer: How Can Finance Utilise Data & Analytics To Improve Campaign Success

 

Speakers

Mathew Barclay

Area Director

Meltwater

10:30 - 11:10

The Challengers:  Social Platforms Of The Future and Their Impact On Financial Services

What does Tik Tok teach us about social content in 2020?

How can financial services leverage live streaming?

What can Weibo and WeChat teach us about the future of social?

How can financial services leverage dark social media?

Speakers

KC Chan

Digital Transformation Specialist

GrowthDog

 

Aoife None

Social Media Manager

IG Global 

 

Oliver Mott

Social Media Manager

Grant Thornton

Networking Coffee Break 11:10 – 11:25
11:30 - 12:00

Influencer Marketing Fundamentals For Financial Services

  • What is the role of influencer marketing in financial services?
  • How do you measure success in an influencer marketing campaign and protect reputation?
  • How do you find the best influencers for your brand and message?
Speakers

Tim Williams

CEO

Onalytica

12:00 - 12:30

Social Media Marketing Success With Mastercard

 

  • Social Media Campaign case study from Mastercard
  • What did success look like? What was the ROI?
Speakers

Paul North

Head of Social Media

Big Group

12:30 - 13:00

Inside Social Selling: How Are UBS Deploying social at scale

  • How are UBS rolling out social selling within their organisation?
  • What strategies are UBS deploying to elevate senior decision makers
  • How to create a Social sharing culture and measure ROI of your social selling campaign
Speakers

Sarah Baier

Social Media Lead

UBS Asset Management

Lunch 13:00 – 14:05
14:05 - 14:35

How The Modern Finance Brand Protect Its Reputation On Social Media

  • Reshaping risk management for social campaigns as finance professionals
  • Case studies on social media crises, lessons learnt and strategies moving forward
  • How to place adequate risk management solutions in your social campaign
Speakers

Alex Hannah

Marketing Manager

Aon Group

14:35 - 15:05

Insights From The Wealth Management Industry

  • Insights from Citywires questionnaire into social media use across EMEA wealth management community
  • What conclusions do they have for wealth management and financial services as a whole?
Speakers

Laura Holland

Social Media Content Manager

Citywire 

15:05 - 15:35

Social Media Marketing Transformation

  • What are the five steps of social media maturity and how does it apply to you?
  • How to integrate marketing and sales into your social media programme?
  • How to measure success in your social media programme?
Speakers

James Saward-Anderson

Founder

SMIF

Networking Coffee Break 15:35 – 15:50
15:50 - 16:20

Staying ahead with your paid strategy on social media in 2020

Speakers

Osita Odadebe

Thomson Reuters

16:20 - 16:50

YouTube For Finance: How We Dominate With Video

Speakers

Damian Horner

Chief Creative Officer

Real Vision

16:50 - 17:20

Social Media Campaign Review & Analysis Panel

Speakers

Sabrina Francis 

Social Media Manager

Lifetime Savings Associated  

 

Maxwell Hannah

Co-Founder

Social Tree Global

 

SMIF 2020 Networking drinks reception 17:20 – 18;00