Agenda

Social Media In Finance #2020

13:00- 13:40 GMT

Facebook And The Future Of Finance

James Bowyer

Client Services Manager - Facebook

13:45 - 14:25 GMT

YouTube For Finance: How We Dominate With Video

Damian Horner

Chief Creative Officer - Real Vision

14:30 - 15:10 GMT

Data & the Future Of Social In Finance

Wesley Mathew

Head of Marketing UKI | India - Meltwater

13:00- 13:40 GMT

Navigating the new Normal for SMBs. Observations from Across Linkedin

Adam Herbert

Senior Client Solutions Manager - LinkedIn

Benedict Kingsmill

Enterprise Account Director, Marketing Solutions - LinkedIn

13:45 - 14:25 GMT

Influencer Marketing Fundamentals For Financial Services

What is the role of influencer marketing in financial services?

How do you measure success in an influencer marketing campaign and protect reputation?

How do you find the best influencers for your brand and message?

Tim Williams

CEO - Onalytica

14:30 - 15:10 GMT

Insights From The Wealth Management Industry

Insights from Citywires questionnaire into social media use across EMEA wealth management community

Insights from Citywires questionnaire into a What conclusions do they have for wealth management and financial services as a whole? social media use across EMEA wealth management community

Laura Holland

Social Media Content Manager - Citywire

13:00- 13:40 GMT

The Changing Nature Of Finance Communication

The internet is raising a generation who take a far more active interest in their finances. Yet businesses still struggle to talk about money in a way that even industry veterans can comprehend. In this talk, Chris will explain how The Economist thinks about finance and draw out some of the key lessons for producing content that really engages your target audience, regardless of their financial literacy.

Chris Hawes

Senior Editor - The Economist Group

13:45 - 14:25 GMT

Inside Social Selling: How Are UBS Deploying social at scale

How are UBS rolling out social selling within their organisation?

What strategies are UBS deploying to elevate senior decision makers

How to create a Social sharing culture and measure ROI of your social selling campaign

Sarah Baier

Social Media Lead - UBS Asset Management

14:30 - 15:10 GMT

Social Media Transformation: How To Build, Deploy and Deliver Effective Social Campaigns In Financial Services

What are the five steps of social media maturity and how does it apply to you?

Integrating people, policy and technology in your social media policy

Our campaign insights from across the portfolio of 13 financial services clients

James Saward-Anderson

Founder - SMIF