Agenda

Social Media In Finance #2020

09:00 - 09:30

Facebook And The Future Of Finance

Speakers

James Bowyer

Client Services Manager Facebook

09:35 - 10:00

Social Transformation: How To Build, Deploy and Deliver Effective Social Campaigns In Financial Services

 

  • The social suite for the finance marketeer: what does it look like and how can you implement it?
  • Content reimagined, what is the role of content in finance?
  • Integrating people, policy and technology in your social policy
  • Our campaign insights from across the portfolio of 13 financial services clients
Speakers

James Saward-Anderson

Head Of Financial Services & SMIF Founder

10:00 - 10:35

LinkedIn & Twitter Updates That Matter To The Finance Brand

Speakers

Speaker coming soon!

Networking Coffee Break 10:35 – 10:55
10:55 - 11:25

Influencer Marketing Fundamentals For Financial Services

  • What is the role of influencer marketing in financial services?
  • How do you measure success in an influencer marketing campaign and protect reputation?
  • How do you find the best influencers for your brand and message?
Speakers

Tim Williams

CEO Onalytica

11:25 - 12:00

Social Media Marketing Success With Mastercard

Speakers

Paul North

Head of Social Media

Big Group

12:05 - 12:35

Inside Social Selling: How Are UBS Deploying social at scale

  • How are UBS rolling out social selling within their organisation?
  • What strategies are UBS deploying to elevate senior decision makers
  • How to create a Social sharing culture and measure ROI of your social selling campaign
Speakers

Sarah Baier

Social Media Lead UBS Asset Management

Lunch 12:35 – 13:50
13:50 - 14:20

How The Modern Finance Brand Protect Its Reputation On Social Media

  • Reshaping risk management for social campaigns as finance professionals
  • Case studies on social media crises, lessons learnt and strategies moving forward
  • How to place adequate risk management solutions in your social campaign
Speakers

Alex Hannah

Marketing Manager - Aon Group

14:25 - 14:55

FCA Compliance Campaign Reviews And Updates

  • Social campaign reviews – were they compliant? If not why?
  • Compliance feedback and insights – what breakthroughs were found last year?
Speakers

Speaker coming soon!

15:00 - 15:30

Why the wealth world may soon be run by social media

How to speak the language of the next generation investor on social media

Speakers

Laura Holland 

Social Content Producer

Citywire 

Networking Coffee Break 15:30 – 15:50
15:50 - 16:20

Getting ahead with your paid strategy on social media

Speakers

Osita Odadebe

Thomson Reuters

16:25 - 16:50

Lessons From Fintech In Social Media

Speakers

Speaker coming soon!

16:50 - 17:40

Social Media Campaign Review & Analysis Panel

Speakers

Sabrina Francis 

Social Media Manager

Lifetime Savings Associated  

 

Oliver Mott

Social Media Manager

Grant Thornton

 

 

SMIF 2020 Networking drinks reception 17:40 – 18:50