Social Media In Finance #2020

09:30- 10:00

Facebook And The Future Of Finance


James Boyer

Client Services Manager


10:00 - 10:30

The Data Led Marketer: How Can Finance Utilise Data & Analytics To Improve Campaign Success



Mathew Barclay

Area Director


10:30 - 11:10

The Challengers:  Social Platforms Of The Future and Their Impact On Financial Services

What does Tik Tok teach us about social content in 2020?

How can financial services leverage live streaming?

What can Weibo and WeChat teach us about the future of social?

How can financial services leverage dark social media?


KC Chan

Digital Transformation Specialist



Aoife None

Social Media Manager

IG Global 


Oliver Mott

Social Media Manager

Grant Thornton

Networking Coffee Break 11:10 – 11:25
11:30 - 12:00

Influencer Marketing Fundamentals For Financial Services

  • What is the role of influencer marketing in financial services?
  • How do you measure success in an influencer marketing campaign and protect reputation?
  • How do you find the best influencers for your brand and message?

Tim Williams



12:00 - 12:30

Social Media Marketing Success With Mastercard


  • Social Media Campaign case study from Mastercard
  • What did success look like? What was the ROI?

Paul North

Head of Social Media

Big Group

12:30 - 13:00

Inside Social Selling: How Are UBS Deploying social at scale

  • How are UBS rolling out social selling within their organisation?
  • What strategies are UBS deploying to elevate senior decision makers
  • How to create a Social sharing culture and measure ROI of your social selling campaign

Sarah Baier

Social Media Lead

UBS Asset Management

Lunch 13:00 – 14:05
14:05 - 14:35

How The Modern Finance Brand Protect Its Reputation On Social Media

  • Reshaping risk management for social campaigns as finance professionals
  • Case studies on social media crises, lessons learnt and strategies moving forward
  • How to place adequate risk management solutions in your social campaign

Alex Hannah

Marketing Manager

Aon Group

14:35 - 15:05

Insights From The Wealth Management Industry

  • Insights from Citywires questionnaire into social media use across EMEA wealth management community
  • What conclusions do they have for wealth management and financial services as a whole?

Laura Holland

Social Media Content Manager


15:05 - 15:35

Social Media Marketing Transformation

  • What are the five steps of social media maturity and how does it apply to you?
  • How to integrate marketing and sales into your social media programme?
  • How to measure success in your social media programme?

James Saward-Anderson



Networking Coffee Break 15:35 – 15:50
15:50 - 16:20

Staying ahead with your paid strategy on social media in 2020


Osita Odadebe

Thomson Reuters

16:20 - 16:50

YouTube For Finance: How We Dominate With Video


Damian Horner

Chief Creative Officer

Real Vision

16:50 - 17:20

Social Media Campaign Review & Analysis Panel


Sabrina Francis 

Social Media Manager

Lifetime Savings Associated  


Maxwell Hannah


Social Tree Global


SMIF 2020 Networking drinks reception 17:20 – 18;00