Agenda

Social Media In Finance #2020

09:15- 09:45

Facebook And The Future Of Finance

Speakers

James Boyer

Client Services Manager

Facebook

09:45- 10:15

The Social Selling Blueprint: How To Use LinkedIn To Generate Demand

Speakers

Benedict Kingsmill

Senior Account Director

LinkedIn

Adam Herbert

Senior Client Solutions Manager

LinkedIn

10:15 - 10:45

Data & the Future Of Social In Finance

Speakers

Matthew Barclay

Director

Meltwater 

Coffee Break 10:45 – 11:00
11:00 - 11:30

Influencer Marketing Fundamentals For Financial Services

  • What is the role of influencer marketing in financial services?
  • How do you measure success in an influencer marketing campaign and protect reputation?
  • How do you find the best influencers for your brand and message?
Speakers

Tim Williams

CEO

Onalytica

11:30 - 12:00

Social Media Marketing Success With Mastercard

 

  • Social Media Campaign case study from Mastercard
  • What did success look like? What was the ROI?
Speakers

Paul North

Head of Social Media

Big Group

12:00 - 12:30

Inside Social Selling: How Are UBS Deploying social at scale

  • How are UBS rolling out social selling within their organisation?
  • What strategies are UBS deploying to elevate senior decision makers
  • How to create a Social sharing culture and measure ROI of your social selling campaign
Speakers

Sarah Baier

Social Media Lead

UBS Asset Management

Lunch 12:30 – 13:30

Social Selling For Financial Services Workshop 13:30 – 15:00

13:30 - 14:00

The Changing Nature Of Finance Communication

The internet is raising a generation who take a far more active interest in their finances. Yet businesses still struggle to talk about money in a way that even industry veterans can comprehend. In this talk, Chris will explain how The Economist thinks about finance and draw out some of the key lessons for producing content that really engages your target audience, regardless of their financial literacy.

Speakers

Chris Hawes

Senior Editor

The Economist

14:00 - 14:30

Insights From The Wealth Management Industry

  • Insights from Citywires questionnaire into social media use across EMEA wealth management community
  • What conclusions do they have for wealth management and financial services as a whole?
Speakers

Laura Holland

Social Media Content Manager

Citywire 

14:30 - 15:00

Social Media Marketing Transformation

  • What are the five steps of social media maturity and how does it apply to you?
  • How to integrate marketing and sales into your social media programme?
  • How to measure success in your social media programme?
Speakers

James Saward-Anderson

Founder

SMIF

 Coffee Break 15:00 – 15:15
15:15 - 15:45

YouTube For Finance: How We Dominate With Video

Speakers

Damian Horner

Chief Creative Officer

Real Vision

SMIF 2020 Networking drinks reception 17:20 – 18;00