The Social Selling Blueprint: How To Use LinkedIn To Generate Demand
Senior Account Director
Senior Client Solutions Manager
10:15 - 10:45
Data & the Future Of Social In Finance
Coffee Break 10:45 – 11:00
11:00 - 11:30
Influencer Marketing Fundamentals For Financial Services
What is the role of influencer marketing in financial services?
How do you measure success in an influencer marketing campaign and protect reputation?
How do you find the best influencers for your brand and message?
11:30 - 12:00
Social Media Marketing Success With Mastercard
Social Media Campaign case study from Mastercard
What did success look like? What was the ROI?
Head of Social Media
12:00 - 12:30
Inside Social Selling: How Are UBS Deploying social at scale
How are UBS rolling out social selling within their organisation?
What strategies are UBS deploying to elevate senior decision makers
How to create a Social sharing culture and measure ROI of your social selling campaign
Social Media Lead
UBS Asset Management
Lunch 12:30 – 13:30
Social Selling For Financial Services Workshop 13:30 – 15:00
13:30 - 14:00
The Changing Nature Of Finance Communication
The internet is raising a generation who take a far more active interest in their finances. Yet businesses still struggle to talk about money in a way that even industry veterans can comprehend. In this talk, Chris will explain how The Economist thinks about finance and draw out some of the key lessons for producing content that really engages your target audience, regardless of their financial literacy.
14:00 - 14:30
Insights From The Wealth Management Industry
Insights from Citywires questionnaire into social media use across EMEA wealth management community
What conclusions do they have for wealth management and financial services as a whole?
Social Media Content Manager
14:30 - 15:00
Social Media Marketing Transformation
What are the five steps of social media maturity and how does it apply to you?
How to integrate marketing and sales into your social media programme?
How to measure success in your social media programme?