Paul North

Paul has worked in marketing for over 15 years, across a variety of disciplines including events, search, direct marketing, content and social media. Since 2016 he’s headed up the Social Team at Big Group, who have been responsible for Mastercard’s UK social media strategy for the past 8 years. As well as ensuring social communications drive and contribute to central marketing goals, the work also covers the online activation of major sponsorships such as The BRIT Awards, UEFA Champions League, Goodwood Festival of Speed and The Olivier Awards. Their remit has continually expanded to include other Mastercard territories and business units such as Pay by Bank App and Mastercard Payment Gateway Services, each with their own strategy and approach. Other clients include Openreach, Hyundai and Pizza Hut Delivery