Agenda

Social Media In Finance #2020

10:00- 10:30

The Little Lies We Tell Ourselves On Social Media

  • Why we should rebel against accepted wisdomwhen it comes to financial services content
  • How to think differently and win the war for attention and engagement (without selling out)
  • The power of storytelling, video, honesty and creativity

 

Speakers

Damian Horner

Chief Creative Officer

Real Vision

10:30- 11:00

LinkedIn – Critical Platform Updates For Financial Services

  • Why we should rebel against accepted wisdomwhen it comes to financial services content
  • How to think differently and win the war for attention and engagement (without selling out)
  • The power of storytelling, video, honesty and creativity
Speakers

James Saward-Anderson

Co-Founder

Social Tree Global

11:00 - 11:30

Data & the Future Of Social In Finance

  • What data can be used from social media and how does it apply to the finance brand?
  • How to get market leading insights which will give you competitive advantage on social media
  • Why is social media data important for the finance marketer an
Speakers

Speaker Coming Soon

Networking Coffee Break 11:30 – 11:45
11:45 - 12:15

Making Marketing & Compliance Work In Financial Service

 

  • How do you build trust and get buy in with your compliance team when it comes to social media?
  • How can marketing support compliance, what is the best way to pitch social media to compliance
Speakers

Lawrence Wiseman

Head Of Derivatives Compliance

HSBC

12:15 - 12:45

UBS & Social Selling Case Study

  • How are UBS rolling out social selling within their organisation?
  • What strategies are UBS deploying to elevate senior decision makers
  • How to create a Social sharing culture and measure ROI of your social selling campaig
Speakers

Sarah Baier

Head of Marketing: Asset Management Division

UBS

12:45 - 13:15

Employee Advocacy Using Social Media For Finance Brands

  • What is the role of influencer marketing in financial services?
  • How do you measure success in an influencer marketing campaign and protect reputation?
  • How do you find the best influencers for your brand and messag
Speakers

Speaker Coming Soon!

Lunch 13:15 – 14:00
14:00 - 14:30

Looking at The Bigger picture – social

Media from a holistic marketing point of view 

Speakers

Yoeri Caleebaut

Founder

Hollistic Marketing

14:30 - 15:00

Insights From The Wealth Management Industry

  • Insights from Citywires questionnaire into social media use across EMEA wealth management community
  • What conclusions do they have for wealth management and financial services as a whole?
Speakers

Speaker Coming Soon

15:00 - 15:30

Personal Branding For Finance Professionals On LinkedIn

  • What are the five steps of social media maturity and how does it apply to you?
  • How to integrate marketing and sales into your social media programme?
  • How to measure success in your social media programme?
Speakers

Maxwell Hannah

Founder

Social Tree Global

Networking Coffee Break End Of Conference