09 Jul Compliance and Communications for Social Media in Pharma
Want to enhance your sales and marketing response more effectively to market forces? Want to drive better customer engagement and compliance?
To give you an edge over opportunities, we are offering you to learn how to deploy social media selling to engage key stakeholders and drastically improve your customer engagement and compliance.
71 % of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products. Social media compliance simply means following rules when using social media to engage with the public. A good social media compliance program is an extension of the company’s communication and data governance strategy.
Social media compliance requirements vary by industry and geographic region. Social media compliance is the need of time due to the overwhelming response of customers regarding social media.
Out of more than 74% of internet users that engage on social media, 80% are looking for health information, with 90% of the younger media-savvy 18 to 24 year-olds claiming that they relied upon this source, using it twice as often as the more senior population.
With the explosive growth in the use of social media in pharmaceutical companies, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. Six out of ten Europeans go online when looking for health information(almost eight out of ten of 15-93 year olds have done so, compared to less than a third of people aged 55 and over.
In response to potential FDA action, pharmaceutical companies’ marketing, regulatory compliance and legal staff must work closely to design initiatives that are sensitive to FDA concerns. Your social media content must also follow HIPAA compliance guidelines.
34.5% of consumers would rather interact with a company via social media, compared to just 16.1% by telephone, and 5.3% in person.
Social media communication is increasing day by day and consumers prefer it over traditional methods of communication. 32% of consumers say phone calls are the most frustrating customer service channel.
You need compliance experts to review posts before they go live. We can help to improve your team without increasing compliance risk. Your organization needs a social media strategy, a style guide and guidelines that can surely help you understand and implement social strategies.
Perhaps the greatest benefit of social media monitoring is that it plays an important role in compliance and proactive risk management programs. It works as an early warning detection system.
Organizations not conducting such social media listening can easily miss key early warning indicators and expose themselves to the risk of being seen to act too late in a crisis. 23% of drug companies have not addressed security and privacy in terms of social media.
To help you overcome the inherently grey areas that arise from applying social media properties to the traditional world of regulation, we will train you how toestablish and train on social media, how to deploy an enterprise-monitoring program and how to monitor regulatory developments.
We have an in-depth understanding of global pharmaceutical regulations affecting drug safety and Regulatory departments. We can help ensure your operations are compliant and efficient, providing the ideal base to add value. Only 30% of marketers say their content strategy is effective.
We can link social media initiatives to elements of compliance and can frame them within the wider context of benefit-risk communications and product information communications.
If you would like to learn how to use these social media metrics to develop an appropriate strategy that will help create a tribe, a loyal fanbase who will buy into your company brand, values and products, then feel free to contact us.