Agenda

Main Track

09:00 – 09:15
TBA
Speaker

Greg Coleman

Managing Director

Petromall

Opening Keynote

09:15 – 09:55
Social Media & Data: The Future Of Social Media Marketing In The Energy Space (SKYPE CALL)
  • How can a data first approach help you shape a social media policy?
  • What does it mean to do “social” in the energy space in 2020?
  • How we create narratives that matter to our audiences on social media?
Speaker

Emma Staples

Head of Social Media

BP

Alex Hannah

Marketing & Communications Manager

Aon Group

09:55 – 10:30
CRISIS MANAGEMENT ON SOCIAL MEDIA FOR THE ENERGY & UTILITY SECTOR
  • Understand how social can be used to reduce reputational damage
  • Best practice template for dealing with negative sentiment on social media
  • Energy case study – what do you do when things go wrong?
Speaker

Claude Springer

EMEA Managing Director, Social

Meltwater

Networking Coffee Break 10:30 – 10:50

10:50 – 11:25
Making Sense Of Corporate Communications On Social Media
  • What role does social media play in the next decade for corporate communications and marketing and how do we measure success?
  • How do you inspire the c-suite to use social media for corporate communications
  • Best practice templates for corporate communications in the energy and utility space
Speaker

Tony Beck

Communications Manager Social Performance – CoE

Shell

11:25 – 12:00
How Social Media Can Win The Battle Of Hearts And Minds In Energy Communications
  • Crafting local narratives and stories using social media – how can energy brands use social media to build communities and address
  • What tools can you use to manage multiple campaigns across global audiences
Speaker

Angus Foggie
Digital Products Manager

The Energy Year

Lunch Break 12:00 – 13:00

13:00 – 13:30
The Social Selling Crash Course For Energy & Utility Professionals
  • Social Selling overview
  • How can you use LinkedIn to engage senior professionals on social media
  • Personal branding case study – The energy leader of 2020
Speaker

James Saward-Anderson

Co-Founder

Social Tree Global

13:30 – 14:00
Social Media Marketing on Facebook In The Energy and Utility Space
  • Facebook Advertising platform overview
  • Funnel optimisation strategies in 2020
  • Re-targeting 101
Speaker

Aurélien Leduc

Social Media Manager

Luminus – EDF Energy Group

14:00 – 14:30
Social Media In Energy And Utility Sector: Industry Social Media Analysis
  • Data insights from the energy sector in EMEA
Speaker

Sean Hodges

Head Of Social Data

Social Tree Global

Afternoon Coffee Break 14:30 – 14:50

14:50 – 15:35
The Good Content Guide For Energy Brands On Social: Panel Discussion
Speaker

Emma Staples

Head of Social Media

BP

James Saward-Anderson

Co-Founder

STG Intelligence

Juliette Sanders

Former Head of UK Media Relations

Ørsted

15:35 – 16:05
CRISIS MANAGEMENT ON SOCIAL MEDIA FOR THE ENERGY & UTILITY BRAND
  • Understand how social can be used to reduce reputational damage
  • Best practice template for dealing with negative sentiment on social media
  • Energy case study – what do you do when things go wrong?
Speaker

Alex Hannah

Marketing & Communications Manager

Aon Group

Networking Drinks 16:05 – 17:05

WhatsApp chat