Agenda

Main Track

Opening Keynote

09:00 – 09:40
Social Media & Data: The Future Of Social Media Marketing In The Energy Space
  • How can a data first approach help you shape a social media policy?
  • What does it mean to do “social” in the energy space in 2020?
  • How we create narratives that matter to our audiences on social media?
Speaker

Qumail Vanat

Vice President Global Social Media

Eni

Filipo Capriotti

Head of Communications Data Analysis

Eni

09:45 – 10:10
The Art of Storytelling and Evangelism In Energy & Utilities 

Creating narratives is just the beginning, weaving a story about your brand and having an emotional impact with your audience is the prize.

  • How can energy companies craft and tell their story in a genuine way that engages customers, partners and employees
  • How can you create compelling narratives on social media as a energy and utility professionals
  • How do you measure success?
Speaker

Theo Priestley

Chief Marketing Officer

TBA

10:10 – 10:40
Crisis Management On Social Media For The Energy & Utility Brand
  • Understand how social can be used to reduce reputational damage
  • Best practice template for dealing with negative sentiment on social media
  • Energy case study – what do you do when things go wrong?
Speaker

Alex Hannah

Marketing & Communications Manager

Aon Group

Networking Coffee Break 10:40 – 11:00

11:00 – 11:30
Making Sense Of Corporate Communications On Social Media
  • What role does social media play in the next decade for corporate communications and marketing and how do we measure success?
  • How do you inspire the c-suite to use social media for corporate communications
  • Best practice templates for corporate communications in the energy and utility space
Speaker

Tony Beck

Communications Manager Social Performance – CoE

Shell

11:30 – 12:00
The Data Led Marketer: How Can The Energy Sector Utilise Data & Analytics To Improve Campaign Success On Social Media
Speaker

Matthew Barclay

Area Director

Meltwater 

12:00 – 12:30
How Social Media Can Win The Battle Of Hearts And Minds In Energy Communications
  • Crafting local narratives and stories using social media – how can energy brands use social media to build communities and address
  • What tools can you use to manage multiple campaigns across global audiences
Speaker

Angus Foggie
Digital Products Manager

The Oil & Gas Year

Lunch Break 12:30 – 13:30

13:30 – 14:00
The Social Selling Crash Course For Energy & Utility Professionals
  • Social Selling overview
  • How can you use LinkedIn to engage senior professionals on social media
  • Personal branding case study – The energy leader of 2020
Speaker

James Saward-Anderson

Co-Founder

Social Tree Global

14:00 – 14:30
Social Media Marketing on Facebook In The Energy and Utility Space
  • Facebook Advertising platform overview
  • Funnel optimisation strategies in 2020
  • Re-targeting 101
Speaker

Aurélien Leduc

Social Media Manager

Luminus – EDF Energy Group

14:30 – 15:15
The Good Content Guide For Energy Brands On Social: Panel Discussion
Speaker

Nikki Bar

Digital & Social Media Advisor

Shell

 

Emma Staples 

Head of Social Media

BP

James Saward-Anderson

Co-Founder

STG Intelligence

Afternoon Coffee Break 15:15 – 15:35

15:35 – 16:05
Social Media In Energy And Utility Sector: Industry Social Media Analysis
  • Data insights from the energy sector in EMEA
Speaker

Sean Hodges

Head Of Social Data

Social Tree Global

Networking Drinks 16:05 – 17:05

WhatsApp chat