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Discover how SMIF can help you act on data from the outside.
PR & Communications




PR & Communications

Quantify your PR impact

Measure what has been unmeasurable. Meltwater offers the largest global media database, so you can ensure you’ve found all of your media mentions. With intuitive dashboards and one-click reports, it’s easy to demonstrate campaign performance and ROI.

Know your share of voice

Using the largest directory of social media and online content in the industry, our tools clear the clutter to bring you insights, from conversation share to brand sentiment.

Connect with influencers

Discover key influencers or journalists and create lasting relationships. Spark a genuine conversation that’s relevant. Generate earned media by knowing what interests them.

Showcase your results

Quickly create presentation-ready reports for stakeholders. Share clippings, mentions and insights directly with internal teams. Feed selected content to external sites.


Monitor your brand in one place

Understand your brand through the eyes of your local and global target audiences. From large online publications to niche forums, identify how others perceive your brand.

Optimise your social marketing efforts

By using the largest directory of social media and online content in the industry, our tools clear the clutter to bring you insights, from conversation share to brand sentiment.

Keep an eye on the competition

Benchmark your efforts against the competition. Track the best-performing keywords, trends and themes in real time, and predict your competitors’ next moves.

Uplevel your integrated media strategy

Discover who’s talking about your brand, from earned media to authentic conversations. Demonstrate the connection and impact to your owned media.


Reduce risk

Leverage AI to stay on top of brand mentions, customer feedback and competitive information

Create an early warning system

Be the first to know about important events. Receive an alert as soon as something starts to trend so you can act on it before it goes viral.

Increase forecast accuracy

Measure how your company performs against the competition using external data. Benefit from a complete picture of company strengths and weaknesses when forecasting and developing strategy.

Free up executive time

Reduce the time spent on sourcing competitive intelligence by centralising information flow. Empower teams with intuitive insights.


Map your strategy using competitive intelligence

Ensure that external forces are accounted for and incorporated into your strategy. Tailor intelligence across different teams and geographies.

Plug into existing systems for easy workflow

Feed Meltwater into your existing analytics platforms to add an additional layer of insight to your current data collection. Incorporate Meltwater data into your internal applications.

Manage the flow of outside information

Centralise the collection and dissemination of data with daily, weekly or monthly reports. Ensure that your organisation is aligned and informed with realtime intelligence.

Improve collaboration with external insights

Capture and share external insights and encourage internal discussion using our mobile application.

SMIF Product Suite for Enterprise

Entire organisations rely on our product suite to help them share external data and keep an eye on the competition.

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