fbpx
 
28th Oct, 4th & 11th Nov(1pm – 3pm GMT)

Agenda

Presentation 1

Meeting and Exceeding the Pandemic-Driven Demands on Digital/Social Communications Driven by the Pandemic

Speaker

Bob Libby

Vice President – Corporate Content & Channels at Bristol-Myers Squibb

Description

Recognizing and balancing the needs of the business with user needs and preferences has never been more important in communicating effectively, as WFH provisions continue and content volumes continue to rise.

The pandemic has placed a premium not only on digital/social communications but also on the integration of all communications efforts, as the importance of message consistency rises with audiences working under layers of uncertainty and distraction never before seen in our lifetimes.

Now, more than ever, you and your organization are what you write … and post and send.

Speaker

Violeta Tsvetkova

Digital Consultant, Execution Consulting

Description

What were the new formats on social networks during the COVID ?

How big pharma adapted and adjusted its messages on social networks ?

What we as patients/consumers would have expected from pharma companies during the COVID crisis ?

Presentation 2

Adapt and Respond: How Big Pharma Engaged On Social During Crisis And What The Industry Can Learn From This

Seminar Sessions

Building Strong Personal Healthcare Brands on Social Media.

Description

Understand how the modern pharmaceutical brand can position itself on LinkedIn, Twitter & Facebook to generate massive positive brand sentiment, protect reputation and increase stakeholder awareness

Learn From Case Study Presentations About Winning Paid Social Media Campaigns

Speakers

James Saward-Anderson

Co-Founder & CMO at Social Tree Global

Presentation 1

The Patience Centric Social media Platform – Data Insights and learning from Leading Social Media Platforms for Patients

Speakers

Blake McEvoy

Global Patient Centricity Strategy and engagement Leader, Global Corporate Affairs at AstraZeneca

Presentation 2

From Finance to Pharma – Effective, Compliant and Ethical Communication

Description

Finance and Pharmaceuticals – Convergent evolution of two industries

Patients and clients first – exploring the fundamental overlaps between pharma and finance

Trust from actions – honesty, clarity and accessibility in communications

Attitudes to communication – collaborative working between functions to build a consistent, accurate and accessible narrative

Stakeholder impact – embedding considerations of our social and legal license to operate

Oversight and governance – building ownership of narrative and responsibility for delivery

Crisis responses – protective, reactive, or investigative

Seminar Sessions

Building Strong Personal Healthcare Brands on Social Media.

Description

Consumer experience in financial services, how has the banking sector created modern, consumer experiences in the digital world and what can Pharma learn from it?

Deploying The Right Technology To Enhance The Patient Experience On Social Media

What is the technology stacks which Banking sector uses to create seamless customer experiences online and on social media?

Creating Pharmaceutical centric patient experiences on social media, workshop and ongoing technology build

Speakers

James Saward-Anderson

Co-Founder & CMO at Social Tree Global

Max Hannah

Co-Founder & Strategy Director at Social Tree Global

Lawrence Wiseman

Head of GFX, Retail Markets and Cross Asset Derivatives, Markets Surveillance At HSBC

Presentation 1

Using Online Testimonials To Understand Empathy, Trust and Communication in the HCP relationship

Description

What contributes to a positive patient experience and what’s driving negative patient experiences?

A deeper dive into trends we’ve observed across therapy areas, patient types and specialists

Where are the current unmet needs and what are the current challenges from the HCP perspective?

How can HCPs use these learnings to create positive changes to the patient experience in our current health climate?

Speakers

Reena Sanger

Director of Healthcare Communications -IPSOS Morri Healthcare

Hayley Millard

Digital Research Manager – IPSOS Morri Healthcare

Seminar Sessions

Building Strong Healthcare Personal Brands Using  LinkedIn

Description

Understand how to build strong personal brands in healrthcare for LinkedIn

Develop authentic and deeply engaging content which drives engagement

Understand how to use your leaders to generate awareness

Speakers

James Saward-Anderson

Co-Founder & CMO at Social Tree Global

Max Hannah

Co-Founder & Strategy Director at Social Tree Global

Stay in Touch

WhatsApp chat