Vice President – Corporate Content & Channels at Bristol-Myers Squibb
Recognizing and balancing the needs of the business with user needs and preferences has never been more important in communicating effectively, as WFH provisions continue and content volumes continue to rise.
The pandemic has placed a premium not only on digital/social communications but also on the integration of all communications efforts, as the importance of message consistency rises with audiences working under layers of uncertainty and distraction never before seen in our lifetimes.
Now, more than ever, you and your organization are what you write … and post and send.
Digital Consultant, Execution Consulting
What were the new formats on social networks during the COVID ?
How big pharma adapted and adjusted its messages on social networks ?
What we as patients/consumers would have expected from pharma companies during the COVID crisis ?
Understand how the modern pharmaceutical brand can position itself on LinkedIn, Twitter & Facebook to generate massive positive brand sentiment, protect reputation and increase stakeholder awareness
Learn From Case Study Presentations About Winning Paid Social Media Campaigns
Co-Founder & CMO at Social Tree Global
Global Patient Centricity Strategy and engagement Leader, Global Corporate Affairs at AstraZeneca
Head of GFX, Retail Markets and Cross Asset Derivatives, Markets Surveillance
Finance and Pharmaceuticals – Convergent evolution of two industries
Patients and clients first – exploring the fundamental overlaps between pharma and finance
Trust from actions – honesty, clarity and accessibility in communications
Attitudes to communication – collaborative working between functions to build a consistent, accurate and accessible narrative
Stakeholder impact – embedding considerations of our social and legal license to operate
Oversight and governance – building ownership of narrative and responsibility for delivery
Crisis responses – protective, reactive, or investigative
Consumer experience in financial services, how has the banking sector created modern, consumer experiences in the digital world and what can Pharma learn from it?
Deploying The Right Technology To Enhance The Patient Experience On Social Media
What is the technology stacks which Banking sector uses to create seamless customer experiences online and on social media?
Creating Pharmaceutical centric patient experiences on social media, workshop and ongoing technology build
Co-Founder & Strategy Director at Social Tree Global
What contributes to a positive patient experience and what’s driving negative patient experiences?
A deeper dive into trends we’ve observed across therapy areas, patient types and specialists
Where are the current unmet needs and what are the current challenges from the HCP perspective?
How can HCPs use these learnings to create positive changes to the patient experience in our current health climate?
Director of Healthcare Communications -IPSOS Morri Healthcare
Digital Research Manager – IPSOS Morri Healthcare
Data Manager at Social Tree Global
Founder of Boston BioPharma Consultants
Social Media Strategy Leader at Roche
Physician at One Medical
How important is social media marketing for Pharma i.e what is the current state?
How good is Pharma using Social media strategy to engage with patients and HCPs?
Highlight the compliance gap between HCPS and patients
Highlight geographical difference between USA and Europe
Did the pandemic change anything-what would the future state look like?
Tips to consider in this highly regulated market for social media marketers in Pharma?