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Manu Field

Manu Field

Social Media Strategy Leader

Roche Pharmaceuticals

In my role as SMSL, I oversee all social media and digital communications strategy and tactical plan development for the Global Product Strategy (GPS) Communications team. In addition to providing training for the team and reviewing all plans, another key aspect of my work is in bringing in content marketing principles to the organisation. I drive ongoing team improvement in content and channel optimisation, brand consistency, segmentation and localisation, analytics and metrics.

I also act as my team’s “point person” for the digital team in Roche Group Communications, who own and operate the Global corporate social media channels, and for whom my team provides the majority of posted content.

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