Robert Libbey, Vice President and Head of Corporate Content & Channels, Bristol-Myers Squibb. As Head of Corporate Content and Channels for Bristol-Myers Squibb, Bob Libbey leads the development of corporate content strategy and content creation, curation, distribution, promotion and measurement across corporate digital and social platforms.
Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients to prevail over serious diseases. In his leadership role at BMS, Libbey organised a new team that both designed and launched a custom content creation and curation system, built a comprehensive data analytics framework and established an in-house paid media planning capability that together helped to drive engagement increases of 75-375+% on enterprise social media platforms and a 31% rise in .com site views, while also reducing costs by $1M. Previously, he has held leadership positions in communications, reputation and content creation at Pfizer and Abbott Laboratories.