Phase One Audit & Analysis

The Phase One Mapping Morning is a 4 hour on site consultation by our founders James Saward-Anderson and Maxwell Hannah.

 

The aim of the phase one session is a detailed social media audit and analysis of your company.

The Phase One Audit Report:

1. Product

Item Descriptions What You Need
Goals & Objectives
  • Data on all target audience sizes across social media.
  • Current activity levels
Full list of target audiences for product
Target Audience Search
  • Data on all target audience sizes across social media.
  • Current activity levels
Full list of target audiences for product
Persona Audits
  • Profile audit and recommendations on all designated thought leaders.
Nominate thought leaders for each product branch. Names and URLs of all social media associated to thought leader
Content Appraisal
  • Content timetable associated to each product
Information on relevant content assets, envy pieces
Social Selling Strategy/Organic
  • Outbound (organic/paid) (brand/persona) around product
  • Localized social selling/social media strategy
Please list competitors to analyse
Paid Strategy
  • Define paid channels, estimates of budget
Please share the name of the LinkedIn groups
Product Assets
  • Propose asset strategy around products
  • Current activity levels
Expand on what type of community you would like

2. HR

Item Descriptions Customer Input
Goals & Objectives
  • Channel goals for HR
Defined goals and objectives for HR use of social media
LinkedIn Candidate Search
  • Data on all candidates by defined criteria
Candidate criteria
LinkedIn Page Review
  • Content audit with reference to target audience
Company page URL – Instagram URL (if applicable)
Employee Advocacy Strategy
  • Using technology to boost employee engagement
  • Employee advocacy overview
N/A
Other Social Media Platforms
  • Instagram for cultural awareness
  • Facebook for employee engagement
N/A

3. Corporate

Core goals for corporate on social would be to improve brand reputation, protect brand name and communicate messages from senior leadership team.

Item Descriptions Customer Input
PR and communications overview
  • Core goals and objectives for corporate
Any additional information you want to see?
Twitter strategy
  • Define Twitter strategy
  • Technology stacks recommendations
Twitter URL
Senior Leadership “Social CEO” strategy
  • C-Suite social media audit
  • Recommendations
Names of c-suite (social media URL’s if applicable)
Brand Competitor Analysis
  • Competitor analysis of 3 main competitors
URL of all competitors
LinkedIn Group Review
  • Overview of LinkedIn groups associated with Brand keywords
Any additional information you want to see?
Brand asset audit
  • Insure brand assets are correctly managed
  • Shut down rouge accounts
URL’s of rouge accounts
Amplification strategy recommendations
  • Brand amplification strategies on social
N/A
How to measure ROI?
  • We will set out how to measure ROI from all brand related activities on social media
N/A

4. Policy Formulation

Item Descriptions Customer Input
Existing Social Media strategy
  • Overview of existing policy
Existing social media policy
Compliance considerations
  • Data protection and privacy
  • Employee rights
  • Disclosure and third-party endorsement
  • Information archiving and retention
  • Pharmaceutical specific considerations
  • How this relates to social media
Over to your compliance team
Commercial / Sales Social Media Policy
  • Define core sales roles in relation to product strategy
  • Define relevant social media training
  • Set social media clearance
Sales specific compliance red flags which need to be addressed
HR employee’s social media policy
  • Define core sales roles in relation to product strategy
  • Define relevant social media training
  • Set social media clearance
HR specific compliance red flags which need to be addressed
Social Media Technology recommendations
  • Technology stack recommendations
N/A
Social Media Policy One Pager
  • Refined social media policy for one pager