We worked with Fran Ayalasomayajula, Head of Population Health at HP and President – Reach Thought Leadership, in a bold campaign to inspire the world’s leading physicians to start communicating efficiently on social media.

Empowering Physicians On Social Media

Our challenge was to inspire the leading HCPs in the USA to engage with the LinkedIn content and lead the charge with thought leadership. We worked with REACH Thought Leadership to empower 12 of the most decorated cardiologists in the USA trend on LinkedIn.

Healthcare Leadership

We worked with Fran to uplift her digital presence so that it would equal her impressive reputation as a healthcare thought leader in public health during the COVID-19 Pandemic.

Creating Empathy For A Digital Era

Our work was focused on helping Fran to communicate on social media as the change maker and leader of the #savemoms campaign, which aims to give a free blood pressure monitor to every expectant mother in the USA.