The most successful businesses which sell mainly or only to other businesses are becoming the biggest advocates of video content as part of their online engagement and marketing processes. And it’s not hard to see why.
Video consumption increases sales (source: ImpactBND)
64% of B2B decision makers told Forbes that seeing a video made them more likely to proceed to making a purchase while nine in ten told the same survey that video helps them make buying decisions.
Companies using video marketing work on 66% more leads per annum than their non-video marketing competitors (source: Aberdeen).
Using video on your landing page on your site increases conversion by 80% (source: Unbounce). And 81% of businesses choose video as a leading marketing tool (source: Experian). A massive 73% of B2B marketeers told Blue Corona that “video positively impacts marketing return on investment.”
77% of companies use video on their social media feeds (source: IMPACT) and, on that subject…
Video and B2B social media
85% of videos viewed on Facebook are watched without sound (source: Digiday)and LinkedIn is 277% more effective in lead generation than Facebook (HubSpot, 2018). B2B marketing, especially prospecting, is moving rapidly from traditional channels like email marketing and telephone marketing to social media supported by compelling video content.
But what types of video work best for clients? The following six are killer video apps, as written about by WalkerSands and as worked on for clients by Social Tree Global:
- Explainer videos
- Used to generate demand by a demonstration of value
- Customer testimonials
- The modern day word of mouth
- Your company, your staff, as representatives for and defenders of your industry, sharing news, insights, tips, and more
- Case study videos
- A problem whose solution was provided by you
- How-to videos
- Great as part of your ongoing commitment to after-sales service, a suite of how-to videos explaining to customers how to get the most out of the product or service they’ve bought
- Culture videos
- As employer branding becomes ever more important because millennials now look for a greater purpose in their work and from the companies they work for, culture videos provide controlled and positive insights into your business, its values, and its vision.
Why do videos work so well for B2B companies on social media?
Investing time in social media requires a real commitment from a company. It can, in the early days, be time-intensive and it can take a few months to start to see the real financial and commercial rewards only made possible by marketing channel platforms like LinkedIn, Twitter, and Facebook.
Investing in video costs money but it demonstrates clearly to your growing band of followers (in other words, your current and future customers) that active communication is part of the lifeblood of your business. More than anything else, it gives them the confidence they need that you’ll be responsive and proactive when an order is placed and when after-sales support is needed.
The best videos look great and sound great – they’re a pleasure to watch, they’re engaging, and, more often than not, they tell us information we didn’t know before which we can then put to use to increase profitability and efficiency across our own businesses.
Book a consultation
Social Tree Global is a key partner to some of the world’s largest brands and the UK’s quickest growing companies in the scripting, filming, and post-production of memorable, engaging videos whose aim is to increase the number and deepen the quality of online B2B connections.
We create video content in-house supported by some of the UK’s most innovative scripting houses and film editors for clients across many different business sectors. Ask about our 30-second burst videos with striking images, compelling narrations, beautiful on-screen graphics, and a strong, unmistakable call to action.
Please use the link below to get in touch with us to find out more about our social selling service and how you can apply it to your company.