Mission & Vision
Mission
To help organizations unlock the strategic value of their corporate heritage through innovative preservation, intelligent access, and compelling storytelling.
Vision
A world where every organization's heritage is accessible, actionable, and actively shaping its future.
Key Stakeholders
The people who drive heritage strategy forward
Corporate Archivists
Heritage professionals managing organizational memory and preservation
Brand & Marketing Teams
Leaders leveraging heritage for brand storytelling and equity
Innovation & Strategy
Executives using heritage insights to inform future direction
Strategic Objectives
Four pillars driving the Heritage Advantage Initiative forward
Enable Cross-Brand Collaboration
Foster knowledge sharing through CoLab sessions
Demonstrate ROI of Heritage
Build business cases across marketing, HR, and legal
Bridge Heritage & Innovation
Position AI as an ally for preservation, not a replacement
Create Thought Leadership
Establish HAI as the authority on corporate heritage strategy
Core Initiatives
Heritage Advantage CoLab
Quarterly roundtables bringing together archivists and heritage leaders from global brands
Content & Thought Leadership
Strategic content production including blog articles, video clips, and social media engagement
ABM Outreach Program
Targeted engagement with heads of marketing, brand teams, and corporate communications
The Heritage Advantage
Why corporate heritage matters to your organization
Build Brand Equity
Leverage authentic stories to strengthen brand identity and differentiate in competitive markets
Demonstrate Trust
Show longevity and reliability through documented history and proven track record
Inspire Innovation
Connect past insights to future strategy, learning from historical successes and challenges
Engage Stakeholders
Create emotional connections with employees, customers, and partners through shared heritage
Key Deliverables
Tangible outputs from the Heritage Advantage Initiative
5 Cornerstone Blog Articles
- The New Value of Corporate Heritage in a Digital World
- The Archivist's Challenge: 100 Years of Work With One Pair of Hands
- AI as an Ally for Preservation: Case Studies from Reuters and GSK
- Making the Business Case for Heritage
- The Hidden Stories Behind Global Brands
Video Content
Social Media Content
Curated clips, audiograms, quote posts, and text posts for LinkedIn and other platforms
Success Metrics
How we measure the impact of the Heritage Advantage Initiative
Content performance metrics
- • Article views & shares
- • Video watch time
- • Social media reach
Community expansion
- • New CoLab participants
- • Brand partnerships
- • Network connections
Strategic outcomes
- • Thought leadership position
- • ABM conversion rates
- • Heritage ROI cases
November 2025 CoLab Insights
Heritage leaders from global brands sharing strategies for preservation and storytelling
CoLab Session Summary
Date
November 25, 2025
Participants
6 Heritage Leaders
Duration
~60 minutes
Spotlight Talks
2 Presentations
Key Takeaways
Large-scale digitization requires a 'breadth over depth' approach for initial coverage
In-house digitization facilities provide control, flexibility, and long-term cost efficiency
AI tools (like Moments Lab) enable discovery and cataloging at scale, but require transparency
Commercial success of heritage content can fund ongoing preservation efforts
Different industries and ownership structures value heritage differently—FMCG leads
Global archive management must account for geopolitical risks and export regulations
Quotable Moments
"Our video journalists have borne eyewitness to history, and in some cases, risked their life to capture that history. So I strongly believe that as a part of the duty of care we owe those journalists is that we look after both them and the content that they have produced."
"We recently had our 100th anniversary... My shop is in a work in progress."
"By making this content available to archive researchers and producers, we were able to cover our digitization costs within the year."
"A company has to become a certain age before they even think they have a heritage. We are battling right now with companies such as Spotify, 30 years old, coming to that point where they should probably realize they have a heritage."
"I found some 30-year-old Serbian cigarettes in the archive inside a 16-millimeter film camera... Our journalists needed cigarettes to bribe their way around police checkpoints."
Content Opportunities
Potential content pieces from this session
12
Video Clips
Key moments from spotlight presentations
8
Quote Graphics
Shareable insights from participants
3
Blog Posts
Deep-dive articles on major themes
5
Carousel Posts
Visual summaries for LinkedIn/Instagram
6
Discussion Threads
Twitter/X threads on key topics
Trusted by Leading Organizations
Global brands participating in Heritage Advantage CoLab sessions
Reuters
GSK
Cummins
Twinings Ovaltine
Chivas Brothers
Center for Business History