Free 10-minute tutorial
How to build pipeline
when everyone has AI.
Your competitors can automate the same outreach, research and content you can. Learn how to use AI behind the scenes to identify and engage the right buyers — then turn digital attention into real relationships and pipeline.
GTM programmes delivered for teams at
Watch the tutorial
Learn the Human-Led GTM system in 10 minutes. Press play — the first three minutes are open, no form. Add your name and email when you want the rest.
Download the pricing guide & ROI model
What a Human-Led GTM programme costs to run, and the return against hiring or an agency. Free.
- Length10 minutes, five stages
- CostFree — name and email only
- FormatOn demand — watch it whenever you like
Presented by Maxwell Hannah and James Saward-Anderson
Your competitors have AI too.
Now what?
AI has changed the economics of B2B prospecting.
- Everyone can research thousands of accounts.
- Everyone can generate personalised emails.
- Everyone can automate LinkedIn.
- Everyone can create content at scale.
- Everyone can access increasingly similar data.
So simply having AI is no longer the advantage.
AI made it easier to reach everyone.
And harder to be remembered by anyone.
The companies that stand out will use AI to make their GTM smarter — without making the customer experience less human.
AI for scale.
Humans for trust.
The Human-Led GTM playbook
A practical system for turning AI-powered intelligence into human attention, relationships and pipeline.
Stage 01
Get known
Become familiar before the sales conversation begins.
Real people become recognisable to the buyers they want to win.
Stage 02
Know who matters
Use AI and data to understand exactly who you should be building relationships with.
AI does the research humans could never do at scale.
Stage 03
Start conversations
Turn intelligence into relevant human engagement.
AI creates context. Humans create conversations.
Stage 04
Get them in the room
Turn digital attention into real-world relationships.
The inbox is saturated. The room isn't.
Stage 05
Turn relationships into pipeline
Connect human relationships back into the commercial system.
Engineer the conditions for valuable B2B relationships to become commercial opportunities.
Learn the Human-Led GTM system in 10 minutes.
Powered by
AI + data + account intelligence
AI powers the system.
Humans create the relationship.
This isn't less AI.
It's more humanity.
We use AI everywhere it creates leverage: research, data enrichment, account intelligence, buying signals, content workflows, personalisation, CRM orchestration and follow-up.
But AI should make the machine behind GTM smarter. It shouldn't make the experience of your company less human.
Behind the scenes
Out front
AI for scale. Humans for trust.
From the news feed
to the room.
Getting the attention of the right buyers is only the beginning. Social Tree helps you identify them, become known by them and start the conversation. 3rd Eye creates the experiences that bring those relationships into the physical world.
Social Tree
- Content
- Audience
- Account intelligence
- Digital activation
3rd Eye
- Events
- Immersive experiences
- Executive gatherings
- Physical activations
Relationships
Social Tree identifies who needs to be in the room.
3rd Eye creates the reason they want to be there.
We've built GTM for some of the world's leading brands
Trusted by teams at
Under the hood
The technology behind Human-Led GTM
Behind the human experience sits an AI-powered GTM engine.
Before you press play
Want us to build it with you?
We help B2B companies build Human-Led GTM systems that combine executive content, account intelligence, digital activation and real-world experiences.
From getting known by your target accounts to getting the right people into the room.
Social Tree Global, 79 to 81 Borough Road, London SE1 1DN
Free on-demand tutorial
10 minutes · watch instantly