Change-Event Intelligence
Enrich Your Pipeline. Discover New Revenue. Managed for You.
Surface the buying signals hidden in your market — funding rounds, M&A activity, hiring surges, executive moves — and convert them into pipeline before your competitors even notice.
Trusted by Industry Leaders
Your Pipeline Has a Blind Spot
Most B2B teams rely on static lists and gut feel. Market-moving events happen every day — and they're invisible to your CRM.
Reps Waste 40% of Their Time
Prospecting manually with stale data. By the time they reach out, the moment has passed.
Missed Buying Signals
Funding rounds, leadership changes, and expansion moves happen daily — but your CRM doesn't know.
Invisible Net-New Prospects
Thousands of ICP-fit companies with active triggers exist outside your CRM. Your competitors are finding them first.
No Systematic Prioritisation
Without signal-based scoring, reps treat every account equally — burning effort on low-intent targets.
The Transformation
See what changes when you switch from manual prospecting to signal-driven sales.
From Manual Outreach to Signal-Driven Sales
Two engines working together: enrich what you have, discover what you're missing.
Detect
Surface change events on your existing accounts — funding, M&A, hiring surges, executive moves.
Two Engines, One System
Enrich What You Have. Discover What You're Missing.
Enrichment Engine
Your existing accounts, continuously monitored for actionable change events.
- Weekly trigger scans on priority accounts
- Funding, M&A, hiring, exec moves, growth signals
- ICP scoring and priority tier assignment
- Enriched data pushed directly into your CRM
- Automatic campaign assignment by segment
- Rep notifications on new triggers
Discovery Engine
Net new prospects your team has never seen — matched to your ICP with active triggers.
- ICP-matched companies not in your CRM
- Filtered for active change triggers only
- De-duplicated against your existing universe
- New accounts created automatically
- Tagged separately from legacy records
- Dedicated campaign for new market signals
What You Get Every Month
Fully managed. Continuously refined. Both engines running — enrichment and discovery — integrated directly into your CRM.
CRM Integration
Weekly bi-directional sync. Enriched triggers and net new accounts loaded directly into your CRM with campaign routing by segment.
Signal Delivery
Continuous monitoring: funding, M&A, hiring surges, exec moves, growth signals — surfaced, scored, and routed weekly.
Net New Discovery
Weekly ICP-matched prospecting. Companies with active triggers not in your CRM, delivered as new accounts ready for reps.
Monthly Refinement
ICP weighting, trigger scoring, and discovery criteria adjusted monthly. Based on team feedback and conversion data. Gets smarter.
The Platform Grows With You
New capabilities added progressively as part of the managed service — your system improves every month.
Months 1–3
Foundation
- Enrichment + discovery live
- CRM sync (weekly)
- ICP ranking + routing
- Team validation sessions
Months 4–6
Operational Scale
- Admin controls (ICP editing)
- Rep-level trigger views
- CRM reports + dashboards
- Expanded trigger types
Months 7–12
Full Platform
- Market segmentation views
- Manager oversight panels
- Executive summary layer
- Multi-level access controls
Why This Model Works
A managed intelligence service — not a one-time project. It improves every month.
Ready to Turn Market Signals Into Pipeline?
Book a discovery call and we'll show you how change-event intelligence can transform your go-to-market strategy.