The Agentic Loop · A working session on the GTM Engineer role
Become the GTM Engineer your company is looking for.
Leading companies are hiring a new role — the GTM Engineer — and most haven't defined it yet. In 90 minutes we'll teach you what a GTM Engineer actually does and how to become one: vibe-coding your site and landing pages, running your first AEO project, setting up Clay research agents and signal monitoring, and setting up an agentic outbound system.
London · Thursday 15 October · Free · Places allocated on review, not first come
GTM programmes delivered for teams at
Claude Cowork
The brain
Vibe Coding
01Build every asset
Websites, landing pages, decks and campaign collateral — prompted and shipped in an afternoon. Better, quicker, cheaper than the agency
AEO
02Inbound
Get named, not ranked. Your buyers ask an AI and get three firms. Be one of them
AIGC
03Your voice, scaled
Publish like a team of twelve — one voice, every channel, without the agency invoice
Go-To-Market Engineering
04Live signals
Know who's in market this week. Stop guessing at lists. Reach the 3% who are actually looking
Agentic Outbound
05Agentic reach
Personal at volume — every message informed by real research, not a merge field
CRM Integration
06System of record
Every signal, message and reply lands in one place your reps trust — synced, deduped and attributable
Human Relationships
07Human close
The part AI can't do — drive leads into in-person experiences that build real human relationships and close deals
Most firms have two or three of these. Almost nobody has them talking to each other.
One system. Seven layers. Each one feeding the next.
Where most firms are right now
Three different people own three different tools and nobody owns the seams. Someone had a look at Clay and gave up. A landing page got vibe-coded halfway and abandoned. AEO you've read about but never measured.
Nothing is connected. Nothing is measured. And you've spent money on tools that haven't moved a single number in your pipeline.
That isn't a failure of the people. The leading companies have solved it by hiring a new role — the GTM Engineer — but most haven't defined the role, the stack, or what the job actually is.
The role, defined
One role. Seven layers. Each feeding the next, each with an owner and a number attached.
A GTM Engineer who can vibe-code a site your team edits in minutes instead of weeks, get you cited by the answer engines your buyers now ask, run a research layer that tells you who is in market this week, and outreach that lands because it is informed, not because it has a merge field.
That is an eight to twelve week build. Not a two year transformation.
We've built GTM for some of the world's leading brands
The stack we'll walk through isn't theory. It's the same one we run for enterprise sales and marketing teams in financial services, technology and media.
Trusted by teams at
What we'll do, in 90 minutes
The reference architecture
The whole stack on one page, and the three layers to build first.
The full stack on one page. What sits where, what talks to what, what each layer costs, and which three you build first. Including where Claude sits underneath all of it as the orchestration layer, which is the piece most teams miss entirely. Also what to ignore. There are around forty tools in this category. You need seven.
Live build in Lovable
A live site from a blank prompt, including the parts that usually break.
A landing page from a blank prompt, on screen, nothing prepared. Then the part nobody shows you: how to prompt so the output isn't generic, how to connect a form to something that captures the lead, and where it breaks. Those three things are why most people who tried Lovable stopped.
AEO, tested live
We put two attendees' firms through the answer engines, live.
We run two attendees' firms through the answer engines and see whether they get named. Then why some firms get cited and others don't, and what to change on your site this month.
Clay and outbound as one motion
One table built properly: trigger, enrich, score, list.
Most Clay accounts die because people start with the tool instead of the signal. We build one table properly: trigger, enrich, score, list. Then how that list feeds outreach that works because it's informed. Plus the failure modes that get accounts restricted.
Measuring it
Which numbers matter, and what this stack costs against your current spend.
What to instrument at each layer, which numbers are vanity, and a model comparing your current spend against this stack.
Then drinks, where we'll answer anything one to one.
What you take away
Five things, in your hands, within 48 hours of the session.
The reference architecture
The full seven-layer stack as a document you can hand to your team.
A build sequence
Which three layers first, and why the order changes the return.
The ROI model
A spreadsheet, filled in live with your own figures.
Honest monthly costs
What the full stack actually costs to run, tool by tool.
Your AEO baseline
Whether the answer engines name your firm today, if you'd like us to test it.
You leave with all five, whether or not we ever work together.
The part that matters most
All of this becomes normal within two years. Personalised outreach stops being an advantage the moment everyone has it.
What doesn't commoditise is the right fifty people in a room, having an experience they still talk about a year later.
The loop's real job is to fill that room. We'll show you how the two halves connect.
Who this is for
Founders, MDs, sales and marketing leads at B2B firms of roughly 20 to 200 people — especially the person who will own the GTM Engineer function. You should be someone who can decide to change how the function works. You do not need to be technical. Nothing in this session requires code.
Who it isn't for
Agencies and consultants after the playbook. We'll be polite about it, but the room is for buyers.
About us
Social Tree Global has run B2B sales and marketing programmes for a decade, for firms including Moody's, NICE Actimize and Cantor Fitzgerald. We rebuilt our own function on this stack before we sold it to anyone.
We also run this as a managed service for a small number of clients. If that's useful to you, we'll talk afterwards. The session itself holds nothing back.
Before you register
The team behind GTM programmes for
The details
- When — Thursday 15 October, 4.00pm — 5.30pm, then drinks
- Where — 79 to 81 Borough Road, London SE1 1DN
- Length — 90 minutes, then drinks
- Cost — Free
- Places — 30, kept small on purpose
We read every request and allocate places by fit, not by speed. You'll hear either way within two working days.
Hosted by Maxwell Hannah and James Saward-Anderson
Reserve your place
Free · 30 places · No pitch. Register via our secure checkout and we'll send your confirmation and calendar invite straight away.
Register nowTakes 30 seconds · Hosted by Maxwell Hannah and James Saward-Anderson
The tools are the easy part.
Knowing what to connect, in what order, and what to ignore is the difference between a stack that costs you money and a system that builds pipeline.
Reserve your placeSocial Tree Global, 79 to 81 Borough Road, London SE1 1DN
Thursday 15 October · London
11 of 30 places left