Social media intelligence
Know who you need to reach before you decide what to publish or promote. We build audience and account intelligence for healthcare and financial services — mapping organisations, decision-makers and buying committees, then adding market context to guide your LinkedIn, paid social and event campaigns.
Human-Led GTM: intelligence guides the activation. Your people build the trust.
The problem
Campaigns reach people without knowing which organisations matter.
One contact stands in for an entire buying committee.
Market changes are missed, leaving content and follow-up without context.
Intelligence gives your social activation a focus: relevant accounts, relevant people and a clearer reason for them to pay attention.
What we build
We map the healthcare and financial services organisations you want to reach, the decision-makers inside them and the verified contact data behind your social activation.
We identify the people involved in a B2B buying decision so expert content, paid social and invitations reach a relevant audience, not just a single contact.
Influence Insights tracks funding, acquisitions, hiring and leadership changes. Use that context to prioritise accounts and give your team a relevant reason to engage.
Existing CRM records are de-duplicated, corrected and enriched, so your team stops working from lists that quietly went stale.
Audience and account intelligence inform LinkedIn targeting, paid campaigns, content priorities and event invitations. Enriched records and signals connect to your CRM for follow-up.
Tooling is set up under your own licences and your own accounts. The data, the workflows and the system stay yours.
Influence Insights
Influence Insights adds change-event intelligence to your audience and account data. Funding, acquisitions, hiring and leadership changes help your team identify relevant organisations, shape campaign priorities and start informed conversations across healthcare and financial services.
A clearer audience. More relevant activation.
Explore Influence InsightsHow it works
Agree the healthcare or financial services audience, target organisations and commercial goals before building the data.
Map and verify accounts, decision-makers and buying committees into a working audience for your campaigns.
Track relevant market changes against priority accounts so targeting and engagement have context.
Put intelligence to work across social content, paid media and event activation, with CRM records supporting human follow-up.
Let’s map the audience behind your next healthcare or financial services campaign.
Talk to Social Tree