Data solutions
Social Tree Global builds the data layer behind B2B go-to-market. We assemble your target account and contact database, map the buying committees inside each account, track the change events that signal intent, and route it all into your CRM — so marketing and sales work from one accurate view of the market.
AI for scale. Humans for trust. The data creates the leverage; your people build the relationship.
The problem
Lists are bought, used once and left to decay.
One contact stands in for a buying committee of eight.
Nobody notices the account just raised money, hired a new CRO or acquired a competitor.
The result is effort spread evenly across a market instead of concentrated on the accounts that are actually moving.
What we build
We build the target market from scratch: the accounts that fit, the people inside them and the verified details needed to reach them.
Enterprise decisions are made by groups. We map every role in the committee so content, outreach and invitations reach all of them, not one inbox.
Funding rounds, acquisitions, hiring surges and executive moves are tracked continuously, so your team acts while the window is open.
Existing CRM records are de-duplicated, corrected and enriched, so your team stops working from lists that quietly went stale.
Data lands where the work happens. Signals and enriched records flow into your CRM and sequences with clear owners and next steps.
Tooling is set up under your own licences and your own accounts. The data, the workflows and the system stay yours.
Our signal product
Influence Insights is our change-event intelligence service. It watches your target accounts for the moments that create buying decisions — funding, acquisitions, hiring surges and executive moves — and routes them to the right owner in your CRM with the context needed to act.
Same market. Same team. Far better timing.
Explore Influence InsightsHow it works
We agree the accounts that matter — sector, size, geography and fit — before a single record is built.
Accounts, people and buying committees are assembled and verified into one clean working set.
Change events and engagement are tracked against that market so priorities update on their own.
Records and signals are pushed into your CRM and sequences, so sales and marketing act on the same view.
We'll map your target market, show you what's missing from your current data and how we'd build it.
Talk to Social Tree